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Conference Full Participation includes tutorials, 3 days of the conference.
All of the available tutorials may be attended by the conference participants. Click each checkbox to select the tutorials you would like to attend.
Businesses spend fortunes on market research, yet, according to numerous studies, most products launched every year fail. The failed products either miss or under-serve real customer needs. Companies use various Voice-of-the-Customer methods to reveal what matters most for their customers. This approach – asking customers what they want – doesn’t necessarily uncover latent (and most promising) needs that customers can’t really articulate. Customers don’t ask for features they believe are not feasible (there was no initial demand for the microwave oven, iPod, GPS, mobile phones, laptops, credit cards, and thousands of other winning innovations). Once people realize their latent needs, they can’t live without fulfilling them. Innovations that meet latent needs are bound to win the market.
This tutorial will acquaint you with latest TRIZ-based methods for identifying high-potential innovation opportunities. These methods will be illustrated by case studies from various market domains, including IT. You will learn:
  • How to identify unmet customer needs, including latent ones
  • How to select the most promising unmet customer needs
  • How to map all innovation opportunities to meet these needs
  • S-Curve Analysis is an analytical tool based on the Trend of S-Curve Evolution that determines where an Engineering System is in its development and what steps should be taken to improve it
  • According to the Trend of S-Curve Evolution, the evolution of each main parameter of value (MPV) describes an S-shaped curve in time
  • S-Curve Analysis includes description of all stages, main indicators, and typical recommendations regarding development directions
  • All statements are illustrated with various examples
  • Definition: Flow Analysis is an analytical tool, identifying different types of flow disadvantages Sub-topics: Types of flow disadvantages:
  • Operational Flow Disadvantages (Flow disadvantages relating to the level of function performance, V = F/C or excessive cost, V = F/C)
  • Conductivity disadvantages
  • Utilization disadvantages (Insufficient performance  insufficient flow intensity  other reasons)
  • Flow Partition Disadvantages (Flow disadvantages relating to the type and number of performing functions)
  • Harmful Flow (Object of the flow performs harmful functions; V < 0)
  • Wasted flow (Object of the flow does not perform any useful functions, while system loses part of it; V = 0, C > 0)
  • Inefficient usage of flows (Object of the flow has insufficient value, because it performs functions with low rank - Corrective, Providing, or Auxiliary; V = F/C)
  • Payment Instructions: Please pay to the MATRIZ bank account as indicated below. You may use any payment format: bank wire, money transfer services like “PayPal”, TransferWise, or any other. A money transfer service may allow to use a credit card for a direct payment to the MATRIZ bank account. If you have questions about the payment, please write to Mark Barkan at mbarkan@matriz.org